IEDC Economic Development Marketing and Attraction

  • Overview
  • Course Content
  • Requirements & Materials
Overview

IEDC Economic Development Marketing and Attraction

Course Description

Businesses looking to locate or expand need accurate, up-to-date, and credible information, and communities require rock-solid marketing techniques to reach the needs of the business community. This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. You will learn how to craft your community's message by learning about online marketing fundamentals, Geographic Information System (GIS) technologies, website design, and current trends in site selection. You will also explore various mediums of communication, including how to best utilize social media and web 2.0 technologies as an economic-development marketing tool. Case studies and sample plans will highlight the dos and don'ts of economic-development marketing and attraction. You can also share your community marketing materials for in-class critique.

Course Content

OVERVIEW OF ECONOMIC DEVELOPMENT MARKETING

UNDERSTANDING THE PRODUCT/UNDERSTANDING THE MARKET

DEVELOPING THE MARKETING PLAN TARGET

ONLINE ECONOMIC DEVELOPMENT FUNDAMENTALS

MARKETING USING THE WEB

MARKETING SPECIFIC SITES FOR DEVELOPMENT

WHAT’S HOT AND WHAT’S NOT

INTERNAL MARKETING: GENERATING COMMUNITY-WIDE INVOLVEMENT

CASE STUDY: MARKETING FOR SUCCESS

BRANDING, ENGAGING AGENCIES, AND TALENT

Requirements & Materials
Important Information

Session Details

Who Should Attend

This course is designed for economic developers who handle marketing plans.

Business students working together

What You Will Learn

  • Site selection fundamentals.
  • Identifying target audiences using data-driven techniques.
  • Community marketing plans and brands.
  • Internal and external support for the marketing campaign.
  • Social media and website design targeting.
  • GIS utilization.
  • Benchmarking, evaluating, and monitoring the marketing plan.
Photo of a city street with buildings and traffic

How You Will Benefit

  • Understand the product and market.
  • Identify target audiences.
  • Market internally.
  • Develop a brand.
  • Understand internet marketing strategies.
  • Work with site selectors.
  • Taught by Experts in the Field icon
    Taught by Experts in the Field
  • Grow Your Professional Network icon
    Grow Your Professional Network

Georgia Tech provides a great learning environment, and also facilitates a great networking environment.

- Niki Jones
Community Development Administrator

TRAIN AT YOUR LOCATION

We enable employers to provide specialized, on-location training on their own timetables. Our world-renowned experts can create unique content that meets your employees' specific needs. We also have the ability to deliver courses via web conferencing or on-demand online videos. For 15 or more students, it is more cost-effective for us to come to you.

  • Save Money
  • Flexible Schedule
  • Group Training
  • Customize Content
  • On-Site Training
  • Earn a Certificate
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